SEO, GEO & AEO Consulting Services
What I do,
and how I do it.
Four services. Each one solves a specific problem. Here is what's included in each, who it's for, and how engagements are scoped.
Technical SEO Audit
and Foundation
Everything starts here. Before AI visibility. Before content strategy. Before any of it. The technical foundation has to work first.
I use technical crawling and diagnostic tools to scan your website the way search engines do, catching the issues that quietly hurt visibility, traffic, and lead flow. Broken links, redirect chains, duplicate content, missing or misconfigured metadata, crawl blockers, weak internal linking, image gaps, and site structure problems that are easy to miss and expensive to fix after the fact.
Getting the foundation right isn't glamorous. But it's the reason everything else either compounds or collapses.
Your site has never had a proper technical audit. You're not ranking for terms that matter to your business. You're not sure what search engines are actually seeing when they crawl your site.
What's included
- Full technical website crawl identifying every issue affecting your search visibility
- Keyword gap analysis and competitor displacement strategy
- On-page optimization: title tags, meta descriptions, and H-tag structure across the site
- Monthly health monitoring with a prioritized, documented fix queue
- Google Analytics and Search Console setup with conversion tracking configured
- Implementation workbook with every fix written out, every code block complete, and every instruction clear enough for a developer to execute without needing you to translate
Generative Engine OptimizationAI Search Visibility
GEO is about getting cited. When someone asks ChatGPT, Perplexity, or Google AI Mode a question and an AI assistant names a brand in the response, that happens because of specific structural decisions: schema markup, entity clarity, the signals that tell an AI system this brand is real, credible, and relevant to this topic.
Most brands aren't doing this. Which is why most brands aren't showing up. The brands that appear in AI responses right now didn't get there by accident. They structured their content to be found.
Your board is asking about your AI strategy. You don't know your current AI Visibility Score. A competitor is showing up in ChatGPT or Perplexity responses in your category and you're not.
What's included
- Schema markup: Organization, FAQ, Article, Breadcrumb, and additional types based on your site and industry
- Entity disambiguation so AI tools know exactly who you are and don't confuse your brand with anyone else
- AI crawler access audit and indexing signal review
- Monthly AI Visibility Score tracking across ChatGPT, Perplexity, and Google AI Mode
- Share of Voice monitoring: how often your brand appears vs. competitors in AI responses
- Sentiment and competitive perception analysis
- Content opportunities ranked by AI citation potential
Answer Engine OptimizationContent That Earns
the Direct Answer
AEO targets a different surface than GEO. Featured snippets. People Also Ask boxes. Voice search responses. AI Overviews. These don't pull from random pages. They pull from content that's structured clearly enough to be extracted, quoted, and read aloud.
The goal isn't always the click. Sometimes it's being the answer someone hears. Most content isn't written or formatted to earn that. AEO changes that.
You're producing content but it isn't surfacing in AI Overviews or featured snippets. Your buyers are asking questions your site could be answering. You want content that earns citations, not just traffic.
What's included
- Content strategy built around real question patterns and search intent
- Content briefs with schema, keyword targets, and internal linking built in from the start
- FAQ and comparison page frameworks structured for both Google ranking and LLM citation
- Trust content and explainer pages designed to earn featured snippet placement
- Weekly or monthly content plans in plain English your team can act on the same day
Site Migrations, New Launches,
and Rebrands
Site migrations are the obvious one. A domain change or URL restructure handled incorrectly can erase years of organic equity overnight. New website launches carry exactly the same risks, and almost no one talks about that.
Rebrands are the quieter version of the same problem. A design firm does beautiful work. New visual identity, fresh copy, polished brand language. And in the process they replace every headline with something that sounds great but contains no searchable terms. H1 tags that used to tell search engines exactly what a page was about now say something evocative and completely unindexable. The site looks better than it ever has. The rankings drop and nobody connects the two.
In all three situations, the issue isn't the design work or the development work. It's that SEO, schema, and technical structure weren't part of the conversation early enough. That's the gap I fill.
- Every page using the same title tag format pulled from a CMS default
- H1 tags set to the page template name, or replaced with brand language that contains no searchable terms
- A site built entirely in widgets, rendered invisibly to search engines
- No schema markup, and no place in the CMS to add it after handoff
- Sitemaps that were never generated or submitted to Google Search Console
- Analytics tracking copied from the old site and never reconfigured
I work well with others. Design firms, development teams, in-house marketing teams, other agencies. I collaborate with all of them regularly. I'm not there to critique the creative work. I'm there to make sure the site that gets built can actually be found, indexed, and cited. When the design looks great and the site performs well in search, that's a win for everyone involved.
Cleaning up technical and SEO problems after launch costs more in time and money than building it right the first time. The earlier I'm in the conversation, the less there is to fix later.
You're planning a new site build, a rebrand, or a domain change. You're about to hand a project to a design or dev team. You're mid-migration and things don't look right. The right time to bring me in is before the first page is designed or the first headline is written.
What's included
- Pre-launch SEO brief for your dev team: H-tag structure, title tag format, meta description setup, schema injection requirements, robots.txt, and sitemap configuration
- Technical review of the staging environment before go-live
- Pre-migration crawl baseline capturing your full current site state
- Backlink equity analysis identifying which URLs carry the most authority
- Redirect mapping: no lost equity, no broken paths, no orphaned pages
- Risk assessment with a clear go / conditional go / wait recommendation before any change is made
- Google Search Console setup, sitemap submission, and indexing validation
- Analytics continuity and conversion tracking setup
- Fix documentation for your dev team with step-by-step resolution instructions
- Post-launch monitoring and validation
No packages. Scoped to fit.
Every engagement is different. Here are the most common starting points. If you're not sure which one fits, that's exactly what the first conversation is for.
Audit and workbook
One-time. I audit your site, build the implementation workbook with every fix written out, and hand it over. Your in-house team or web partner handles execution on their own timeline.
Ongoing monthly
Continuous monitoring, updates, and strategy across SEO and AI visibility. Monthly reports, documented fix queues, and content plans tied directly to what the data shows. Most clients move here after an initial audit.
Migration and launch support
Project-based, tied to your site timeline. I come in before the build or move begins, stay through go-live, and monitor post-launch until rankings stabilize.
Agency white-label
You have the client relationship. I do the SEO, GEO, and AEO work under your brand. Deliverables are formatted to match what your clients expect from you.
I provide strategy, audits, and implementation-ready deliverables. Your in-house team or web partner handles execution. If you need implementation support, I can refer you to trusted partners I've worked alongside for years.
Not sure where to start?
That's what the first call is for.
Tell me what you're working on. I'll give you a straight answer on where I'd focus first.
Get in Touch