A working set of notes on SEO, GEO, and AEO. Published when there's something worth saying, not on a schedule. No filler, no recycled takes.
ChatGPT, Perplexity, and Google AI Overviews regularly confuse similar businesses, misattribute reviews, and cite a competitor's pricing as if it belonged to you. A 5-minute self-audit, and the fixes that actually hold.
When two pages on your site claim to be the same business, Google splits the traffic and conversions go with it. How to spot schema cannibalization, why canonical tags only do half the job, and what most agencies miss.
A brand new website that doesn't rank usually has six fixable patterns nobody flagged during the build. Heading hierarchy, schema, JavaScript-rendered HTML, duplicate URLs, orphan pages, and migrations that lost the old URLs. Here's what to look for and how to fix it.
LinkedIn is now the #2 most-cited domain in AI search, ahead of Wikipedia, YouTube, and every major news publisher. What that means for B2B content strategy, publishing cadence, and which voices in the company should be active on the platform.
A site migration only protects your rankings if someone has mapped every old URL to a new one before launch, validated those redirects after launch, and reconnected analytics, Search Console, and your sitemap. Skip any of those steps and you start losing equity the moment the new site goes live.
Schema markup should be a copy-paste job, not a developer ticket. How to set it up right, what to test, and what the validators won't tell you.
Google is pruning pages more aggressively in 2026. What "Discovered - currently not indexed" means, why it's happening, and how to stop it on your site.
Keyword cannibalization quietly kills rankings and invites Google to deindex your pages. What it is, why it happens, how to diagnose it, and how to actually fix it.
What a 301 redirect is, when you actually need one, the difference between 301 and 302, how to handle sitemaps after migration, and the redirect mistakes worth avoiding.
Not all orphan pages are bad, but accidental orphans quietly hurt SEO, GEO, and AEO. What they are, how they get created, why the sitemap does not fix them, and what to do with each one.
An honest take on the proposed llms.txt standard. When it is worth adding, when to skip it, and why it is not a substitute for SEO fundamentals.
If there's a question you keep hitting about SEO, AI visibility, or content strategy, send it over. Good questions usually become good posts.
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